Folk vs HubSpot

Two ai crm tools side by side. Anything the vendor hasn’t confirmed says so.

Folk compared with HubSpot
	Folk #4 in AI CRM	HubSpot #2 in AI CRM
What it does	Lightweight CRM for relationship-driven teams, with AI enrichment and follow-ups.	CRM platform with Breeze AI agents across marketing, sales and service.
Monthly searches	1,600	27,100
Pricing	Free plan, paid from $24 per user/mo, billed annually ($30 monthly)	Free plan, paid from $10 per seat/mo
All plans	All plans Plan details not verified yet.	All plans Free Annual price not stated $0 /mo, billed monthly Source Professional Annual price not stated $100 per seat/mo, billed monthly Source Enterprise Annual price not stated $175 per seat/mo, billed monthly Source
Free trial	Free trial, no card needed	14-day free trial, no card needed
Integrations	Not confirmed	Not confirmed
Listing status	Unclaimed	Unclaimed
Website	folk.app	hubspot.com

Pricing and trials come from each vendor’s pricing page, checked Folk: Nov 2, 2026; HubSpot: Nov 2, 2026.

Searches are US monthly volumes for each tool’s brand query, Semrush, October 2026.

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