Social listening tools
Social listening tools track what people say about your brand, competitors and market across social networks, news and forums, and flag shifts in volume and sentiment.
- Tools listed
- 3
- Updated
- Ranked by
- US searches per month
- Category demand
- 4,400 searches/mo
Featured
Featured spot open From $249 a quarterRanked by search demand
- 1Sprout SocialUnclaimed
Social media management with listening and analytics.
40,500 searches/mo- Pricing
- From $79 per seat/mo, billed annually ($99 monthly)
- Free trial
- 30-day free trial, no card needed
How to choose a social listening tool
- Sources covered. Confirm which networks, news sites, forums and review sites it monitors, and that they include the platforms your audience uses.
- Query control. Look for Boolean queries, filters and spam removal so results stay relevant.
- Alerts and reports. Check for spike alerts, sentiment trends and reports you can share without exporting data.
social listening tool questions
What is social listening?
Tracking what people say about your brand, competitors and topics across social networks, news and forums, then analyzing volume, sentiment and themes to decide what to do.
What is the difference between social listening and social monitoring?
Monitoring tracks and responds to individual mentions. Listening looks at patterns across many mentions over time to guide decisions.
Which platforms can social listening tools track?
Coverage varies by tool and by each network’s data access rules. Check each vendor’s list of sources before you buy.
How much do social listening tools cost?
Most are priced by plan, seats or mention volume, and several enterprise tools quote on request. Each listing shows the price from the vendor’s own pricing page.
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About this list
Tools are ranked by monthly US searches for each tool’s name, from Semrush data for October 2026. Ties are alphabetical. Sponsored spots are labeled and never change rank.
Category demand: 4,400 US searches per month for “social listening tools” (Semrush, October 2026). Last checked Nov 3, 2026.