Brandwatch vs Sprout Social

Two social listening tools side by side. Anything the vendor hasn’t confirmed says so.

Brandwatch compared with Sprout Social
	Brandwatch #3 in Social listening	Sprout Social #1 in Social listening
What it does	Consumer intelligence and social listening for brands and agencies.	Social media management with listening and analytics.
Monthly searches	8,100	40,500
Pricing	See pricing on their site	From $79 per seat/mo, billed annually ($99 monthly)
All plans	All plans Plan details not verified yet.	All plans Essentials $79 per seat/mo, billed annually $99 per seat/mo, billed monthly Source Standard $199 per seat/mo, billed annually $249 per seat/mo, billed monthly Source Professional $299 per seat/mo, billed annually $399 per seat/mo, billed monthly Source Advanced $399 per seat/mo, billed annually $499 per seat/mo, billed monthly Source Enterprise Annual price not stated Monthly price not stated Source
Free trial	Not mentioned on their pricing page	30-day free trial, no card needed
Integrations	Not confirmed	Not confirmed
Listing status	Unclaimed	Unclaimed
Website	brandwatch.com	sproutsocial.com

Pricing and trials come from each vendor’s pricing page, checked Brandwatch: Nov 2, 2026; Sprout Social: Nov 2, 2026.

Searches are US monthly volumes for each tool’s brand query, Semrush, October 2026.

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