Apollo.io vs Smartlead

Two ai lead generation tools side by side. Anything the vendor hasn’t confirmed says so.

Apollo.io compared with Smartlead
	Apollo.io #1 in AI lead generation	Smartlead #5 in AI lead generation
What it does	B2B contact database with prospecting, sequences and AI research.	Cold email infrastructure with unlimited mailboxes and inbox rotation.
Monthly searches	22,200	5,400
Pricing	Free plan, paid from $49 per seat/mo, billed annually	From $32/mo, billed annually ($39 monthly)
All plans	All plans Free Annual price not stated Monthly price not stated Source Basic $49 per seat/mo, billed annually Monthly price not stated Source Professional $79 per seat/mo, billed annually Monthly price not stated Source Organization $119 per seat/mo, billed annually Monthly price not stated Source Custom Annual price not stated Monthly price not stated Source Starter Annual price not stated Monthly price not stated Source	All plans Base $32 /mo, billed annually $39 /mo, billed monthly Source Pro $78 /mo, billed annually $94 /mo, billed monthly Source Unlimited Smart $144 /mo, billed annually $174 /mo, billed monthly Source Unlimited Prime $315 /mo, billed annually $379 /mo, billed monthly Source Growth Annual price not stated Monthly price not stated Source Scale Annual price not stated Monthly price not stated Source Expert Annual price not stated $599 /mo, billed monthly Source Voice Calling Plans Annual price not stated $9 /mo, billed monthly Source
Free trial	14-day free trial	Free trial, no card needed
Integrations	Not confirmed	Not confirmed
Listing status	Unclaimed	Unclaimed
Website	apollo.io	smartlead.ai

Pricing and trials come from each vendor’s pricing page, checked Apollo.io: Nov 2, 2026; Smartlead: Nov 2, 2026.

Searches are US monthly volumes for each tool’s brand query, Semrush, October 2026.

More AI lead generation comparisons