Apollo.io vs Instantly

Two ai lead generation tools side by side. Anything the vendor hasn’t confirmed says so.

Apollo.io compared with Instantly
	Apollo.io #1 in AI lead generation	Instantly #4 in AI lead generation
What it does	B2B contact database with prospecting, sequences and AI research.	Cold email at volume: unlimited inboxes, warmup and a lead database.
Monthly searches	22,200	5,400
Pricing	Free plan, paid from $49 per seat/mo, billed annually	See pricing on their site
All plans	All plans Free Annual price not stated Monthly price not stated Source Basic $49 per seat/mo, billed annually Monthly price not stated Source Professional $79 per seat/mo, billed annually Monthly price not stated Source Organization $119 per seat/mo, billed annually Monthly price not stated Source Custom Annual price not stated Monthly price not stated Source Starter Annual price not stated Monthly price not stated Source	All plans Starter Annual price not stated Monthly price not stated Source Scale Annual price not stated Monthly price not stated Source Agency Annual price not stated Monthly price not stated Source Growth Annual price not stated Monthly price not stated Source Hypergrowth Annual price not stated Monthly price not stated Source Light Speed Annual price not stated Monthly price not stated Source Enterprise Annual price not stated Monthly price not stated Source Supersonic Annual price not stated Monthly price not stated Source Hyper Credits Annual price not stated Monthly price not stated Source VIP Annual price not stated Monthly price not stated Source
Free trial	14-day free trial	Not mentioned on their pricing page
Integrations	Not confirmed	Not confirmed
Listing status	Unclaimed	Unclaimed
Website	apollo.io	instantly.ai

Pricing and trials come from each vendor’s pricing page, checked Apollo.io: Nov 2, 2026; Instantly: Nov 2, 2026.

Searches are US monthly volumes for each tool’s brand query, Semrush, October 2026.

Apollo.io vs Instantly

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