About GTM Shortlist
GTM Shortlist is a directory of AI tools for sales, marketing, support and creative teams, ranked by how often buyers search for each tool.
Free for buyers. Rankings can’t be bought. Prices checked against vendor sites.
Why we built it
GTM Shortlist was founded by go-to-market operators. We’ve spent years choosing, buying and launching sales and marketing software, and we watched how buyers find it change. People used to type a question into Google and click through a page of links. Now they ask ChatGPT, Perplexity or Google’s AI answers, and those answers draw on a handful of sources.
Most software lists weren’t built for that. They rank whoever pays, hide pricing behind demo forms, and leave out the facts an AI answer needs to quote. We built GTM Shortlist to be a source those answers can trust: rankings from real search data, prices taken from each vendor’s own pricing page, and every fact dated and linked to where it came from.
How it works
- Ranked by demand: monthly US searches for each tool’s name, refreshed monthly.
- Prices from the source: taken from the vendor’s own pricing page, with the date we checked.
- Checked every week: listings are re-checked automatically, and dead or changed sites are updated.
- Paid spots are labeled: Sponsored placements sit above the ranking and never change a rank.
- Corrections welcome: anyone can report an error, and we verify it against the vendor’s site.
Free for buyers
Browsing, comparing and shortlisting are free. Vendors pay for verification and for labeled sponsored placements, never for rank.
By the numbers
- Tools tracked
- 295
- Categories
- 35
- Pricing pages verified
- 176
- Last data refresh
- November 12, 2026
Who’s behind it
Founded by go-to-market operators in San Diego, California.
Contact
support@gtmshortlist.ai
San Diego, California