# Data enrichment tools

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Data enrichment tools add missing details to your leads and accounts, such as work emails, phone numbers, job titles, company size and tech stack, by checking one or more data providers.

- Tools listed: 3
- Updated: Nov 3, 2026
- Ranked by: US searches per month
- Category demand: 1,600 searches/mo for “data enrichment tools” (Semrush, October 2026)

## Ranked list

1. [Clearbit](https://gtmshortlist.ai/clearbit.md): Company and contact enrichment, now part of HubSpot as Breeze Intelligence. 4,400 US searches/mo for “clearbit” (Semrush, October 2026). Unclaimed. Pricing: See pricing on their site. Free trial: Not mentioned on their pricing page. Source: https://app.clearbit.com/auth/login. Checked: 2026-11-02T21:43:17.518+00:00.
2. [Clay](https://gtmshortlist.ai/clay.md): Spreadsheet-style workspace that enriches leads from many data providers and runs outbound workflows. 1,600 US searches/mo for “clay.com” (Semrush, October 2026). Unclaimed. Pricing: Free plan. Free trial: 14-day free trial, no card needed. Source: https://www.clay.com/pricing. Checked: 2026-11-02T20:11:11.233+00:00.
3. [FullEnrich](https://gtmshortlist.ai/fullenrich.md): Waterfall enrichment that checks many providers to find emails and phone numbers. 1,600 US searches/mo for “fullenrich” (Semrush, October 2026). Unclaimed. Pricing: See pricing on their site. Free trial: Free trial, no card needed. Source: https://fullenrich.com/pricing. Checked: 2026-11-02T20:11:45.652+00:00.

## How to choose a data enrichment tool

- **Coverage for your market:** Test match rates on a sample of your own leads, especially for your regions and job titles.
- **Waterfall or single source:** Some tools query several providers in sequence for higher coverage. Single-source tools are simpler but may miss contacts.
- **Compliance and freshness:** Check how the data is sourced, how often it updates and how opt-out requests are handled.

## data enrichment tool questions

### What is data enrichment?

Adding missing details to a lead or account record, such as a work email, phone number, job title, company size or tech stack, by matching it against one or more data sources.

### What is waterfall enrichment?

A method that checks several data providers in order and stops when it finds a verified result, which usually finds more contacts than a single provider.

### How do data enrichment tools charge?

Most use credits per enriched record or per verified email or phone number, usually on monthly plans. Each listing shows the starting price from the vendor’s own pricing page.

### Is enriched contact data legal to use?

It depends on where your contacts are. Check each vendor’s data sourcing and compliance pages, and follow the email and privacy laws that apply to your outreach.


## Popular comparisons

- [Clay vs Clearbit](https://gtmshortlist.ai/compare/clay-vs-clearbit.md)
- [Clearbit vs FullEnrich](https://gtmshortlist.ai/compare/clearbit-vs-fullenrich.md)
- [Clay vs FullEnrich](https://gtmshortlist.ai/compare/clay-vs-fullenrich.md)

## Related categories

- [Sales intelligence](https://gtmshortlist.ai/sales-intelligence-tools.md)
- [AI lead generation](https://gtmshortlist.ai/ai-lead-generation.md)
- [AI SDR](https://gtmshortlist.ai/ai-sdr.md)
- [AI CRM](https://gtmshortlist.ai/ai-crm.md)

## About this list

Tools are ordered by monthly US searches for each tool’s name, from Semrush, October 2026. Ties are alphabetical. Sponsored spots are labeled and never change rank. Last checked Nov 3, 2026. Method: https://gtmshortlist.ai/methodology.md