# Profound vs Semrush AI Toolkit

| | [Profound](https://gtmshortlist.ai/profound.md) | [Semrush AI Toolkit](https://gtmshortlist.ai/semrush-ai-toolkit.md) |
|---|---|---|
| What it does | Tracks how ChatGPT, Perplexity and other answer engines mention your brand. | Semrush add-on that tracks brand visibility and sentiment in AI search. |
| Monthly searches | 5,400 (Semrush, October 2026) | 1,300 (Semrush, October 2026) |
| Pricing | Custom pricing, contact sales | Free plan |
| All plans | Trial: monthly not stated, annual monthly equivalent not stated, unit not stated; Enterprise: monthly not stated, annual monthly equivalent not stated, unit not stated | Advanced: monthly not stated, annual monthly equivalent not stated, unit not stated; Free: monthly 0, annual monthly equivalent not stated, unit not stated; Semrush for Enterprise: monthly not stated, annual monthly equivalent not stated, unit not stated |
| Free trial | 7-day free trial | Free trial, no card needed |
| Pricing source | https://www.tryprofound.com/pricing | https://www.semrush.com/pricing/seo-ai-search/ |
| Pricing checked | 2026-11-02T21:53:00.363+00:00 | 2026-11-02T21:01:23.355+00:00 |
| Integrations | Not confirmed | Not confirmed |
| Listing status | Unclaimed | Unclaimed |
| Website | https://www.tryprofound.com | https://www.semrush.com |

Pricing and trials come from each vendor’s pricing page, checked Profound: Nov 2, 2026; Semrush AI Toolkit: Nov 2, 2026.