# Apollo.io vs Instantly

| | [Apollo.io](https://gtmshortlist.ai/apollo-io.md) | [Instantly](https://gtmshortlist.ai/instantly.md) |
|---|---|---|
| What it does | B2B contact database with prospecting, sequences and AI research. | Cold email at volume: unlimited inboxes, warmup and a lead database. |
| Monthly searches | 22,200 (Semrush, October 2026) | 5,400 (Semrush, October 2026) |
| Pricing | Free plan, paid from $49 per seat/mo, billed annually | See pricing on their site |
| All plans | Free: monthly not stated, annual monthly equivalent not stated, unit not stated; Basic: monthly not stated, annual monthly equivalent 49, per seat; Professional: monthly not stated, annual monthly equivalent 79, per seat; Organization: monthly not stated, annual monthly equivalent 119, per seat; Custom: monthly not stated, annual monthly equivalent not stated, unit not stated; Starter: monthly not stated, annual monthly equivalent not stated, unit not stated | Starter: monthly not stated, annual monthly equivalent not stated, unit not stated; Scale: monthly not stated, annual monthly equivalent not stated, unit not stated; Agency: monthly not stated, annual monthly equivalent not stated, unit not stated; Growth: monthly not stated, annual monthly equivalent not stated, unit not stated; Hypergrowth: monthly not stated, annual monthly equivalent not stated, unit not stated; Light Speed: monthly not stated, annual monthly equivalent not stated, unit not stated; Enterprise: monthly not stated, annual monthly equivalent not stated, unit not stated; Supersonic: monthly not stated, annual monthly equivalent not stated, unit not stated; Hyper Credits: monthly not stated, annual monthly equivalent not stated, unit not stated; VIP: monthly not stated, annual monthly equivalent not stated, unit not stated |
| Free trial | 14-day free trial | Not mentioned on their pricing page |
| Pricing source | https://www.apollo.io/pricing | https://instantly.ai/pricing |
| Pricing checked | 2026-11-02T20:50:24.398+00:00 | 2026-11-02T20:52:38.675+00:00 |
| Integrations | Not confirmed | Not confirmed |
| Listing status | Unclaimed | Unclaimed |
| Website | https://www.apollo.io | https://instantly.ai |

Pricing and trials come from each vendor’s pricing page, checked Apollo.io: Nov 2, 2026; Instantly: Nov 2, 2026.